U Sports is a futuristic sports business company. As India marches into a new productive era of global acceptance, recognition and presence in terms of an economy, we see the evolution of a growing sports ecosystem. U Sports as a company aims to work with this ever evolving sports ecosystem in India with a projective view to the world. Thereby synergising the growth of a scalable sports company that is organically growing with the Indian Economy.

We work with talented athletes to achieve their maximum potential by providing them a platform to build and advance their career in their respective sporting disciplines. Sport in India continues to transform the way we live, persevere, learn, compete, enthral, inspire and entertain ourselves. With "U" as the umbrella brand, representing our sports business, "U" also stands for Unilazer, as much as it symbolises "you" and "youth".

The 4 independent lines on the left side of the letter ‘U’ are lines meant to imply ‘cutting edge’. Each of the four lines signify (a) dream; (b) faster; (c) higher and (d) stronger. The first line represents the dream of playing/being/performing a sport while the last 3 lines are part of the Olympic motto which is Citius, Altius and Fortius.

Our aim is to be among the best in crafting the present and building the future of sports in India with a two pronged approach where we focus on pro-sports and ground up developmental sport programmes. In pro- sports, we build Professional Sports IPs and Teams through focused youth programmes and integrated mass media collaborations. We lay equal emphasis on development of sports in our country and therefore a key element of our agenda is to recognise existing and emerging forms of sports in India; and offer a platform to encourage talent, provide a lifestyle and metamorphose young aspirations into a reality.

The Company is focused on it’s main sporting disciplines; Kabaddi, Football, E Sports and Motorsports.

Various facets of U Sports area of expertise: programme planning and management, webcast and broadcast, marketing and promotion, strategic sports PR, athlete performance and management and deep seeded interventions to elevate the sports scenario in India.