U Sports is a futuristic sports business company. As India marches into a new productive era of global acceptance, recognition and presence in terms of an economy, we see the evolution of a growing sports ecosystem. U Sports as a company aims to work with this ever evolving sports ecosystem in India with a projective view to the world. Thereby synergising the growth of a scalable sports company that is organically growing with the Indian Economy.
We work with talented athletes to achieve their maximum potential by providing them a platform to build and advance their career in their respective sporting disciplines. Sport in India continues to transform the way we live, persevere, learn, compete, enthral, inspire and entertain ourselves. With "U" as the umbrella brand, representing our sports business, "U" also stands for Unilazer, as much as it symbolises "you" and "youth".
Our aim is to be among the best in crafting the present and building the future of sports in India with a two pronged approach where we focus on pro-sports and ground up developmental sport programmes. In pro- sports, we build Professional Sports IPs and Teams through focused youth programmes and integrated mass media collaborations. We lay equal emphasis on development of sports in our country and therefore a key element of our agenda is to recognise existing and emerging forms of sports in India; and offer a platform to encourage talent, provide a lifestyle and metamorphose young aspirations into a reality.
The Company is focused on it’s main sporting disciplines; Kabaddi, Football, E Sports and Motorsports.
Various facets of U Sports area of expertise: programme planning and management, webcast and broadcast, marketing and promotion, strategic sports PR, athlete performance and management and deep seeded interventions to elevate the sports scenario in India.
U Cypher is a first of its kind, multi-platform, multi-game eSports championship which will have 6 teams, with 14 members in each team, battling it out for Season 1's total prize money of Rs. 51 lakhs. The battleground revolves around 4 games, namely Counter Strike GO and DOTA 2 on PC, Tekken 7 on PS4 and Real Cricket 2017 on mobile.
The team mix will be a draft of players from across the 4 games. U Cypher has the biggest names from the Indian gaming scene competing. All the players in the Draft have been meticulously picked from the Top E Sports Tournaments and teams from pan India. But, what’s unique about the draft process is that these team members may not necessarily play together at the moment but will now get drafted into different teams on the basis of an equitable point based drafting process.
On MTV it would be a daily 60 minute show with repeats the next day. Season 1 will comprise of 37 episodes. Each episode will have two teams face off on all the four games to gain league points. The final four will play knockouts to determine the winners.
The TV show is planned to be coupled with the high action and drama of the individual games itself, the show will aim to connect with audiences across genres, focus on the human element of the players, to provide a peek into the world of eSports, promising to be a thrilling race to the finish line.
OUR STORY TEAM
U Dream Football is a football training programme offering young talented footballers a unique opportunity to pursue a career as a professional footballer. The program has a 2 pronged approach of exposure to the player in India and abroad. Mainly directed abroad to Europe/ Germany. Brought to you by U Sports, U Dream Football aims to identify talent at an early stage and offer international training, academic and infrastructure support to help them advance as professional footballers. The program is based in both Nasik (at the Fravashi International Academy, 150 kms from Mumbai) in India and in Bitburg, Germany and therefore embedded with the European and German Philosophy of Football Education.
The directions on the program are greatly influenced and derived from the Bundesliga and its recommended clubs and Youth Development Programs. With BVB Dortmund, one of Germany's most successful clubs, as a technical partner, the training programme is greatly enhanced. U Dream Football aims to build a deep seeded foundation for the radical development and transformation of Indian football. It is among the few football training programmes that also lays equal emphasis on the academic development of the young athletes, as it offers IGCSE / Cambridge schooling and the opportunity to pursue higher university studies or skill based programmes. Therefore in Nasik we are based in a 50 Acre Campus facility and school that helps us keep the same direction towards Youth Development in Football with a strong focus on academics. And in a similar 50 Acre Campus in Bitburg Germany.
In 2015, 15 of India’s finest U15 footballers, selected from a massive talent hunt in over 46 cities were sent to Germany to train at an academy with complete access to the club’s rich facilities and world class infrastructure. The talent hunt saw participation from over 800 schools and 10,000+ students.
In October 2015, U Dream Football launched its second season where it did conduct football clinics for over 100 top schools in India to scout for the country’s best U15 talent. Led by coaches from Germany, these clinics did also help expose school teams to international standard coaching, along with also being an opportunity to be selected for the prestigious international programme. The journey of U Dream Football that began in Germany, is now extending to derive diversified values from other developmental programs and clubs of Luxembourg, Belgium, France, Holland and UK. Players from our programme have the potential to play in the most evolved football leagues in Europe.
In 2016, 35 more players joined the programme in Europe. From here on, the programme will be called TATA Trusts U Dream Football. All the 35 boys selected are from the North East Region of India. Currently 95% of the students are sponsored by us. Also by 2019, the programme did (and will) help start upto 3 TATA Trusts U Dream Football Centres of Excellence in India: Aizawl (Mizoram), Imphal (Manipur), Chandigarh (Haryana).The plan is to have 3 centers by 2020. The plan is to work towards building a holistic ecosystem for football, thereby developing top level football coaches for India.
The partnership with BVB Dortmund will give the footballers enrolled under Tata Trusts U Dream Football to train under the Bundesliga side's youth coaches and even play competitive games against their youth teams. Known widely for their youth development system, with stars like Mario Goetze, Marco Reus and Christian Pulisic as academy graduates, the partnership will play a key role in development of our young trainees into professional footballers.
In 2018 we plan to extend the development of the idea and add more deserving players a chance to join the program. Extensive trails will be conducted to select the deserving players into the program. The unique USP of the program being the sharp focus on Football and Education alike, along with directed focus on nutrition, personality development and football exposure.
U Mumba is the Mumbai city franchise of the Star Sports Pro Kabaddi League.
Derived from the word Mumba, the name represents the mother island that gave birth to a mega city which is now known as Mumbai. U Mumba and seven other franchises play in a caravan format at eight venues including its home turf, Mumbai, in the Star Sports Pro Kabaddi League, initiated by Mashal Sports.
The team has been led by Captain Anup Kumar for all 4 season, coached by Bhaskaran Edacherry and Ravi Shetty.
- In season 1, the team finished Runners-Up, losing out to eventual champions Jaipur Pink Panthers in a closely fought finale.
- In season 2, U Mumba consistently topped the table during the league stage and beat Bengaluru Bulls in a thrilling finale to be crowned Star Sports Pro Kabaddi League 2015 Champions.
- In season 3, U Mumba topped the table again during the league stage to qualify for the semi-finals. In the semi-finals, U Mumba beat Bengal Warriors to qualify for their third successive final. Up against the Patna Pirates, U Mumba lost.
- In season 4, U Mumba stood 5th on the table, unable to make it to the Playoffs.
The future plans of U Mumba:
- Extending the reach of U Mumba Future Stars and taking it to top metros of India
- A full time residential academy called 'U Mumba Gurukul'
- Building of a first of it's kind U Mumba Arena
U Moto, an initiative of U SPORTS, a sport business company founded by Ronnie Screwvala, aims to create a world-class motorcycle racing event emerging from India, available to a mass audience via TV broadcast - whilst scouting, training and nurturing young talent and redefining the existing motorsport ecosystem.
Given India’s mass-scale affiliation with two wheelers across the board, clubbed with an emerging global economy, we believe this weaves well for a need of a motorsport to cater to this audience.
The event would be racetrack based motorcycle racing with two distinct classes:
- Intermediate Class
- Premier Class
We are in advanced talks with various motorcycle manufacturers, motorsport governing bodies and various administrations across Asia, with races slated to take place not only in India, but across the continent. Both classes of racing would be a ‘one-make series’ with manufacturers in each of the respective categories. Both categories will feature Indian and International riders. U Moto will adhere to the highest safety and regulatory standards of the sport and thus we’re in talks to bring on board both Indian and international experts to help build the product, to conform to FMSCI and FIM regulations.
With the country being arguably the largest market for two-wheelers, India is well and truly ready to be at the centre of a world-class motorcycle racing competition.
Going ahead, U Sports also plans to launch U Moto 250, a street racing competition, with a view to drive both growth for the sport as well as tourism. Thus, races will be hosted in key tourism destinations across India and U Sports is working closely with CII to bridge the gap between the state, motorsport and tourism. The format would be open street circuits with 3-5km loops, with multiple laps; comparable to Moto 3 category with 250cc bikes.